Heating, ventilation, and air condition or HVAC companies need to adopt modern marketing strategies to remain competitive.
Gone are the days when competition in the space was sparse and customer loyalty was easy to win. These days, customers want quick and top-notch service from their HVAC companies.
With new-age marketing strategies, word of mouth might not be enough for an HVAC company to survive and grow.
Most customers now rely on digital content to find companies and products that they are looking for. Hence, in order to find new leads and prospects, HVAC companies need to step up their digital marketing game.
Here are 7 marketing strategies that you can adopt to become a leader in the HVAC space.
Invest In Your Website
Your website is invariably the centerpiece of all your digital marketing efforts. Even if potential companies hear about your business offline, they will look for your website before proceeding to do business with you.
This is why it is essential that you have a proper website that speaks well of your business.
These days, most people search online through their cellphones, so you’ll be making a colossal mistake by not optimizing it for mobiles. This move can cost you dearly in terms of lost opportunity.
If potential leads are looking at your website through their mobile phone and do not like what they see, they will go elsewhere.
Another factor worth considering is the speed of your website. Customers will not spend too much time on a slow website. They will leave your website if they have trouble loading the pages.
Hence, you need to ensure that your website runs perfectly smoothly and quickly on desktops and mobile phones.
Use SEO And Search Engine Marketing
Most customers these days find businesses through search engines. If your business doesn’t show up on the first page of Google, then quite a lot of the effort you made in building your website will go to waste.
You need to ensure that your website ranks on the first page of Google for a variety of high-traffic keywords relevant to your business.
Using SEO (search engine optimization) and search engine marketing is the way to do that. While ranking different websites, Google considers more than 200 different factors.
However, certain factors are given more weight than others, and you need to focus on that.
Some of the more important factors are webpage content quality, webpage content length, website security (HTTPS or HTTP), page speed, and social signals.
Investing the time and money to bolster these factors can be well worth it in the long run. Google is also a great way to find home improvement financing for contractors.
Use Pay Per Click Ads
Pay Per Click (PPC) ads are an effective, if slightly expensive, way to market your HVAC business online. As the term denotes, you pay for clicks on your advertisement.
These advertisements are displayed on strategic locations across the world wide web. While you can try other types of paid search marketing techniques, PPC is most popular for HVAC companies.
If you’re wondering whether people actually click on these days, then be assured that people do. Businesses of all kinds use PPC mainly because they offer a positive return on their investment.
With PPC ads, you will get quicker results for your website than other marketing techniques. However, this technique requires a constant flow of investment.
Leverage Social Media
Social media is one of the cheaper ways to ensure visibility for your business. These platforms work best when paired with other digital marketing strategies.
For example, you can use a combination of Facebook and Instagram to build a social media presence for your company. Social media works best when combined with other digital marketing strategies.
You can directly engage with your customers through social media and keep them apprised of your company’s latest developments and offers.
It is a good way to build a relationship with your customers and develop brand awareness.
Use Video Marketing
Video marketing is quickly catching up and becoming the most predominant way in which companies share their message online. Customers prefer video to any other form of content consumption.
If a customer is looking for a way to repair an HVAC product, then you can make sure that a video made by your company pops up on their screens.
Since customers love companies that provide good customer service, it is a great way to build trust in the community.
You can post videos on YouTube through your company’s official handle to help customers with commonly faced issues.
Don’t Forget Email Marketing
Email marketing is a great way for you to stay in touch with your customers and reach new ones. Customers are much more likely to see a promotional email than an ad on Facebook.
Even though the number of email subscribers will be much smaller than your reach on Facebook, email marketing is an indispensable tool that helps you make the most of the subscribers that you do have.
Rather than spamming to your subscribers, you can keep them informed about your company’s latest offers and deals and give them a way to reach you directly.
Use Google Listings
Organic search results are just one part of the equation. You need to guarantee that your company ranks on Google as part of their local listings.
Local listings on Google help people find businesses that are near them. It’s a highly effective marketing strategy for HVAC companies that are bound to a certain geographical location.
You can ensure your presence on the local listings part of Google search by:
- Optimizing your website structure
- Making sure your website is mobile-friendly
- Listing your website on local online directories
- Making your Google business page.
You can also find the best HVAC financing service through local listings.
Final Thoughts
As an HVAC company, you need to make the most of the opportunity that digital marketing provides.
Directly reaching customers directly has never been cheaper or easier, and HVAC companies can now effortlessly provide them with the help they need before making a purchase decision.
As more and more customers spend more time online, you need to be there to take advantage of the demand, too.