Davido, a Nigerian superstar, has signed a new deal with PUMA, a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories.
The ‘Fall’ crooner will serve as a key player in promoting the sports brand’s growing market on the continent of Africa.
According to reports, Davido will also serve as an ambassador for PUMA in North America and project the image of the brand in a positive light in other parts of the world.
Announcing the feat via a video on his official Instagram page, Davido stated that his mission is to promote the culture. “Oh how good does it feel, to officially be… #PumaFam 😜 #DavidoxPuma,” he captioned the footage.
“Growing up, I saw PUMA play an important part in African sports, sponsoring many different football federations,” Davido said of his new deal with PUMA.
He continued; “I also saw the kind of family PUMA had built with the likes of Usain Bolt, Maradona, Neymar, Jay Z, Nipsey, Rihanna, Lewis Hamilton among other super stars and I thought, that’s an amazing family to be a part of!”
“All these contribute to my excitement to collaborate with this brand and take it to the next level in Nigeria, Africa as well as with fans across the world.”
As at the time of WithinNigeria’s report, the full details of Davido’s deal with PUMA were yet to be made public.
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