Popular digital electronics and media company, Startimes has announced a partnership with the Actors Guild of Nigeria (AGN) on content production.
This was revealed by StarTimes Content Director, Viki Lui while he was with the AGN delegation team led by Emeka Rollas and Segun Arinze.
The goal of the partnership, according to Liu, is to tap into the immense pool of original African stories that have yet to be told.
“The partnership will effectively help us to further attract more viewers with our proposed entertainment content as we have full insights into the industry. Actors Guild of Nigeria is all about entertainment as members are major influencers with millions of fans and followers around the world. Our goal is to activate the potential of entertainment as a soft power strategy for paradigm change especially in Africa for positive attitudinal change.”
While reacting to a statement, Liu stated the goal of Startimes and how the brand intends to meet the target.
“When StarTimes entered the market about twelve years, our mandate was to provide digital TV to every home. The reception was huge for us. However, at a time, we had more foreign content. Over the years, the standard of Nollywood has improved and so also, is the market. This brought about the need to satisfy this growing appetite for Nollywood. Thus, our new brand vision is to balance our content offering. We know AGN stands for the larger Nollywood market. StarTimes is glad to cooperate with you to bring significant impact to Nollywood as well as grow and ensure that filmmakers have value for their productions.”