Popular Nigerian reality TV star, Maria Chike Benjamin has once again appeared in the news as she bags another endorsement deal with a digital bank, Raven Bank.
Since her time in the Big Brother Naija house as a contestant, one thing the reality TV star has been able to do well is leverage on the fame the house earned her as she has been able to earn several endorsements along with major collaborations from brands.
According to reports, Maria Chike Benjamin signed an ambassadorial deal with the digital bank in a deal that run into million but the reality TV star has refused to divulge the details of the contract.
However, Maria Chike Benjamin confirms that ‘the money is good’ while also speaking on how she positioned her brand to attract the type of brands she hoped to work with.
“Going into the Big Brother House, when you come out, obviously the recognition will be there, the platform will be there and I was open to any brand that was going to come to me and I am actually thankful that Raven bank approached me.”
She also spoke on her previous work experience in the finance sector and how that gave her more knowledge into the industry while also confirming why she went for Raven Bank instead of the others that people had thought she would go for.
“Funny enough, back in London, I had worked with a financial house, KBC financial services, straight after I left the University. So, I do know a little about banking and I love money, so that experience, as well as my brand value and hard work, are some of the attributes I would be bringing to board.
“One thing about me as a person is that I love honesty and transparency. I feel like any business or partnership whatsoever doesn’t work perfectly if I can’t see through the persons and they can’t see through me. Everything, in my opinion, and how I work, should be black and white.
“So, I have had other digital banks approach me for this role before Raven bank approached me but when Raven approached me, we had a lot of discussion with my team and they opened up to me, they were real and transparent with me as to what they expect from me. We did bond without seeing ourselves through our conversations and negotiations. It was the vibe of the people at Raven for me despite other digital banks wanting me and I was comfortable with Raven. And the story behind the creation of Raven as a digital bank also wowed me.”