Fast-rising Nigerian singer, Temilade Openiyi, popularly known as Tems, has modeled a new line of shoes for Reebok in a new campaign tagged ‘Life Is Classic.’
Tems, one of the fast-rising acts in the Nigerian music scene pushing Afrobeats to the world modeled the ‘Life Is Classic’ campaign for the shoe line.
The latest video of Tems modeling the new shoes in the “Life Is Classic” campaign was posted to Reebok’s official Instagram account.
“Her soothing chords create a spiritual essence. Her words call to freedom. She is not bound by the conditions of what it means to live.
“She tells stories of her thoughts and experiences. because what is life if people can’t see you.”
Since signing with Reebok, Tems has been part of a number of campaigns, including this recent ‘Life Is Classic’ campaign.
Back in February of this year, the Nigerian music star appeared in the ‘Life Is Not A Spectator Sport’ campaign alongside basketball legend Allen Iverson, Venezuelan singer-songwriter Arca, and Colombian singer/songwriter Brent Faiyaz, London-based Rapper, songwriter Ghetts, and French singer-songwriter and producer Lolo Zoua.