‘To Be Successful, You Don’t Have To Be Special, But…’ —DJ Cuppy Speaks On Her Brand

DJ Cuppy has shared how she could nurture her Cuppy brand from baby to the adult stage that it currently is now.

The enviable daughter of business mogul Femi Otedola, on Sunday, June 12, 2022, gave her fans an insight into how they can as well build their brand to be as relevant as her’s.

DJ Cuppy music said that for one to be successful at anything, such a person doesn’t have to be special. She further revealed that the most important ingredient of success is ‘consistency’.

In her words, she stated;

“In my own personal experience growing the #CUPPY brand, to be successful at anything, you don’t have to be special.”

“You simply have to be what most people aren’t- consistent.”

DJ Cuppy, real name Florence Ifeoluwa Otedola, is arguably the biggest female DJ on the continent of Africa. She described her sound as ‘Neo-Afrobeats,’ which is a fusion of Electro house and Afrobeats.