Carter Efe clinches endorsement deal with jewelry brand in Dubai

Nigerian comedian cum fast-rising singer, Carter Efe has clinched an endorsement deal with a Dubai jewelry company.

The content creator acquired great success following his hit song, “Machala” which he had made as a tribute to his music idol, Wizkid.

His debut song has gone on to break records, bringing him unprecedented recognition.

In Carter Efe’s latest win, the budding singer has signed a multi million naira endorsement deal with Proclassics, a Dubai jewelry company.

The Machala crooner took to his Instagram page to disseminate the news to his fans, sharing a video which captured him at the company sealing the ambassadorial deal.

Watch the video below:

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A post shared by Carter Efe (@carterefe)

WITHIN NIGERIA recalls multifaceted Nigerian rapper cum entertainer, Emeka Akumefule, known professionally as Blaqbonez waded into the ongoing ownership saga between Carter Efe and Berri-Tiga.

The comedian, Carter Efe and the up-and-coming singer, Berri-Tiga, who recently teamed up to serve the music community with a chart topping single tagged; “Machala” are currently at loggerheads and have taken to social media to drag each other.

Carter Efe and Berri-Tiga’s issues are over ownership of their smash tune ‘Machala’. With both side telling their part of the story, it was revealed that Carter Efe offered Berri-Tiga, who wrote and sang the entire song, a 95%-5% split (in favor of the comedian).

In a seeming response to the ongoing saga, Blaqbonez took to the bird app to slam Carter Efe for offering such a deal to a creative. According to the Chocolate City star, without the promoter, a song might eventually be big, but without a creative, the song will not exist at all. Blaqbonez tweeted:

“Forget music business, forget “i dey help you”.
common human decency tells u that u should favor the CREATIVE! the one that brought the music out of thin air.
without promoter song fit blow, without the creative the song won’t exist !.”