Mavin Records CEO, Michael Collins Ajereh aka Don Jazzy, has advised Nigerian artistes to take some lessons from Afrobeats star, Davido’s playbook.
He urged musicians to start promoting their albums the same way Davido has been doing for Timeless on his social media platforms.
Don Jazzy drew the attention of everyone to the fact that the DMW boss did not feel pompous or big to market his project simply because he’s a leading artiste.
He further explained that one’s street credibility or style would not diminish if they market their projects themselves. Taking to Twitter, Jazzy wrote:
“Dear artists hope you can see how Davido is marketing his album. He didn’t form oh I’m OBO so everybody will cop my shit. Marketing your beautiful project that you worked hard on does not reduce your swag.”