Controversial Nigerian Journalist, Kemi Olunloyo, has caused a stir online with claims suggesting that Yul Edochie, a renowned actor, has been dropped as an ambassador for Life Continental Lager Beer.
Olunloyo, in a new Facebook post, alleged that Edochie was replaced by his colleague, Frederick Leonard, due to perceived marriage controversies surrounding him.
She wrote;
“Life Larger Beer removes Yul Edochie as their brand ambassador, crowns a new well mannered Fedrick Leonard as new ambassador.
Congratulations to Fredrick Leonard. In PR brands factor in what can sell them positively not drama and hatred with their ambassadors.”
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Yul Edochie, his father Pete Edochie alongside music stars Flavour N’abania and Phyno, were retained as a brand ambassadors for Life Continental Lager Beer in 2022.
The agreement, signed at the Nigerian Breweries Plc corporate head office in Lagos, was intended to last for two years, during which the trio would actively participate in advertising and marketing campaigns for the brand, feature in online assets, and make special appearances at events and activations.