2Baba, manager Efe Omorogbe part ways after 20 years


Legendary Nigerian musician, Innocent Ujah Idibia, famously known as 2Baba, has announced separation from his longtime manager, Efe Omorogbe, the CEO of talent management company, Now Muzik.

The duo announced that they are parting ways after two decades in a joint statement shared on Instagram on Wednesday by Now Muzik.

The dissolution of their partnership takes immediate effect, the statement read.

Omorogbe expressed appreciation to 2Baba, saying working with him was “beyond work.”

While relishing his achievements with 2Baba in the two decades of their partnership, he promised that he and his company would continue to support the singer from the sidelines.

On his part, 2Baba said he “owes a lot of my career success to Efe and his team at Now Muzik.”

He said he remains grateful “but every good thing must come to an end.”

2Baba signed with Now Muzik management after he left The Plantashun Boiz in 2004.

The singer will now be represented by his new management company, Hypertek Digital

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