CEO of Ashluxe addresses harassment claims by Caroline Danjuma, Shan George

I’ve reached out to them – Ashluxe CEO on assault allegations by Caroline Danjuma, Shan George


The CEO of Ashluxe brand, Yinka Ashogbon recently released a statement, with regard to the incident that took place between the security at his building and movie actress Shan George, alongside Caroline Danjuma.

Yinka Ash said his brand frowns on negativities like assault, harassment and violence, adding that he has personally reached out to the affected actresses.

Empathizing with them, Yinka Ash wrote;

”I have been made aware of the incident that occurred on our office premises on Saturday, 18.08.2024 [8:30pm-10:00pm].

Upon learning of the situation, it was promptly reported to the relevant authorities, and we are cooperating fully with their ongoing inquiry and investigation.

I sincerely empathize with Ms. Carolyna Hutchings and Ms. Shan George regarding the unfortunate events and have personally reached out to them.

Our organization does not condone or support violence, assault or harassment in any form.

We will continue to engage with all parties involved and corporate with the authorities as they carry out their investigation.

My best regards, Yinka Ash”

Prior to the release of Yinka Ash’s statement, Caroline Danjuma had insulted him for being rude and unbothered about the whole situation, claiming he has a track record of being uncouth towards women.

Caroline Hutchings and Shan George’s encounter with Ashluxe isn’t the first drama that the brand has been associated with in recent times.

Some weeks back, Yinka Ash had personally called out singer Lyta publicly for wearing a fake version of his brand.

He faced a lot of backlash for calling Lyta out, with some netizens even suggesting that he should’ve sent him the original product.

Lyta’s response to the whole situation was simply hilarious, as he merged the whole drama into the lyrics of his new song, citing how he was called out for wearing a fake brand.

Ashluxe is one of the biggest brands in Nigeria, especially Lagos State, with the likes of Yhemolee and Davido frequently wearing it.

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