Why Artists Go Broke – DJ Neptune

• DJ Neptune attributes financial struggles of Nigerian artists to poor financial planning and reckless spending during their peak years of fame
• He advises artists to invest wisely and save for the future, as fame is often temporary and financial stability is crucial

Popular Nigerian DJ, DJ Neptune, has shared insights into why some Nigerian artists struggle financially despite their success. During an appearance on the Zero Conditions Podcast, he discussed the impact of poor financial planning and reckless spending habits among artists, particularly during their peak years.

DJ Neptune highlighted that many artists fail to recognize that fame is often temporary, leading them to spend extravagantly without considering their future. He shared an example: “Artists feel fame is forever; that’s why some of them, while at their peak, don’t save their money; they don’t invest. I was with somebody the other day, and the person was saying these artists collect advance payments and then go buy a Benz. Is that not your future you’re driving?”

He reflected on this statement, describing it as “deep” and a reality check for music industry professionals. DJ Neptune emphasized the importance of making smart financial decisions, advising artists to invest in assets or side businesses to create long-term stability. He noted that only a few artists are able to sustain their careers for more than five to ten years, making financial planning even more crucial.

“That’s why I tell some of my colleagues to invest your money while you are on top. If it’s properties you want to do, just have a side income,” he advised.

DJ Neptune concluded by reminding artists that as they grow older, their fan base might shift, and if they don’t adapt or plan, they could face financial difficulties later in life.