“Cost of producing music videos now compared to years ago” – Timaya

• Veteran Nigerian singer Timaya opens up on the increasing costs of music video production.
• According to Timaya, years ago, the average budget for shooting a music video was approximately N1.5 million.
• Today, high-quality music videos now range from N50 million to N100 million.

Popular Nigerian singer Inetimi Timaya Odon, popularly known as Timaya, has opened up on the rising costs of producing music videos, drawing comparisons to previous years.

In a recent interview, the veteran artist addressed the common perception that musicians charge excessively for their performances, shedding light on the financial realities behind the scenes.

Timaya revealed that in earlier years, the budget for shooting a music video was approximately N1.5 million.

However, he pointed out that current production costs have surged significantly, ranging from N50 million to N100 million for high-quality visuals.

Furthermore, Timaya explained that the substantial fees charged by artists are not solely for the music itself but also cover the costs of promoting the song.

Netizens Reactions…

@Qladele said: “Seriously 😳.”

@pabloLIGHT01 said: “Omo e no easy anywhere oo at all.”

@olacuteTunes said: “Industry no be play play again.”

@Bigsamyyyy said: “No wonder Portable video no pass 5.”

@nogettime said: “That’s why boy llona is up there. Guy would just shoot video in a farmland in his hometown, just him in the video singing his Afro depression.”

@DAwadje said: “Sounds like cap. For a video less than 4mins 100M?? You know how much 100M be?”

@Iamjoebrighton1 said: “Them dey collect money pass Producers? Put them on Royalty, if the song no come get views, they do take am like that, if e get views na win.” 

@AMOSONIJOSEPH said: “Money money money…. You use money to get more money.”

@stephraysan said: “Everything don cost like this.”

@nasirgitten said: “100m for video n promotion he meant 🤨😏.”

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