It’s not your business to tell people what to watch – Femi Branch fumes at cinemas guilty of favouritism

• Femi Branch has with displeasure, opened up on how some cinemas seem intent on dividing the film industry.
• The movie star called out some cinemas for playing favourites, thereby favouring some filmmakers over others and giving them more screen time.
• The movie star shared why some producers are afraid to speak up, and advised the cinemas to be fair in their duties.

Nollywood actor Femi Branch has lamented how some cinemas in Nigeria have began engaging in favouritism regarding the screen time of some movies.

The movie star expressed frustration over the reported growing trend of cinemas promoting one movie above others.

Branch’s concerns were sparked during a meet-and-greet event for Toyin Abraham’s latest film, “Alakada Bad and Boujee” at a cinema.

The actor, in a video, revealed that cinema staff often wear promotional T-shirts for one film, remove media cards for other films from their counters, and replace them with those of the promoted film.

Branch further alleged that some cinema staff lobby patrons into watching certain movies, assuring them that it’s better than their intended choice.

The actor emphasised that cinemas should not dictate what people watch, and he warned those engaging in this practice to stop.

He argued that this behaviour creates division within the industry and appealed for an even playing field for producers.

Femi Branch called for fairness and transparency in cinema promotions.

Recall that actress and producer Toyin Abraham recently hinted at the challenges faced by film owners in cinemas.

Abraham noted that some fans expect gifts in exchange for watching her movie, creating an uneven playing field for producers who cannot afford to offer such incentives.

Also, she and Mercy Aigbe accused some cinemas of sabotaging their films. Watch Femi Branch speak

View this post on Instagram

A post shared by Basorun Dr. Femi Branch Osunkoya (@chief_femibranch)