Beyoncé wins 12-year legal battle to trademark daughter’s name

• Popular American singer Beyoncé wins a 12-year legal battle to trademark her daughter Blue Ivy’s name, securing exclusive rights after a lengthy dispute.
• The case faced objections from wedding planner Veronica Morales, who had operated “Blue Ivy Events” since 2009, and later, a Wisconsin boutique claiming trademark ownership.
• The United States Patent and Trademark Office dismissed claims of confusion, stating that Beyoncé’s intended use of the name was distinct from other claims.
• Beyoncé’s legal team is set to receive a Notice of Allowance if no objections are filed by January 30, 2025.

Global music icon Beyoncé has emerged victorious in a 12-year legal battle to trademark her daughter Blue Ivy’s name.

This landmark decision grants the superstar exclusive rights to the name, a pursuit that began shortly after the birth of her daughter in 2012.

According to The Trademark Official Gazette, the United States Patent and Trademark Office (USPTO) officially ruled in Beyoncé’s favor on December 31, 2024.

The legal struggle initially faced objections from Veronica Morales, a wedding planner who had used the name “Blue Ivy Events” for her business since 2009.

The dispute garnered significant attention over the years. Morales argued that her company had been operating under the Blue Ivy name long before Beyoncé filed for the trademark through BGK Trademark Holdings LLC.

However, the USPTO dismissed Morales’ claims in 2020, ruling that the event planning business and Beyoncé’s intended use for the name were not similar enough to cause confusion.

Despite the earlier ruling, the trademark application was abandoned in 2020. Beyoncé reignited her efforts in November 2023, encountering resistance from another entity—a boutique in Wisconsin that also claimed ownership of the “Blue Ivy” brand.

However, the USPTO examiner recently concluded that the boutique’s claim did not hold sufficient grounds to block Beyoncé’s filing.

Legal documents state that any opposition to the trademark must be filed within 30 days of publication. If no objections arise by January 30, 2025, Beyoncé’s team will be granted a Notice of Allowance, finalizing her trademark rights.

‘Within 30 days of the publication date, any party who believes it will be damaged by the registration of the mark may file a notice of opposition (or extension of time) with the Trademark Trial and Appeal Board,‘ the document said.

This victory marks the culmination of Beyoncé and Jay-Z’s efforts to safeguard their daughter’s name from commercial exploitation.

In a 2013 Vanity Fair interview, Jay-Z explained that the couple filed the trademark to prevent others from profiting off their child’s name.

‘People wanted to make products based on our child’s name, and you don’t want anybody trying to benefit off your baby’s name,’ he said.

‘It wasn’t for us to do anything; as you see, we haven’t done anything,’ the rap star added.