Iconic Nigerian musician, Lagbaja, and Afro-Rave singer, Rema, are set to headline the first edition of Pepsi Nigeria-sponsored ‘Confam Gbedu’ concert at the upcoming 8th edition of Africa Magic Viewer’s Choice Awards (AMVCA).
The leading soft drink brand in Nigeria, Pepsi, announced this in an official press statement released over the weekend, confirming the superstars as the first two artistes to thrill event goers at the event slated for May 14, 2022.
Pepsi also disclosed that it will be rewarding the winner of the Best Soundtrack Category with a cash prize of N1 million as a way of supporting not only musical artistes, but also, sound professionals in the film industry.
Segun Ogunleye, the General Manager, Marketing, Seven-Up Bottling Company, expressed his delight at Pepsi’s involvement in the AMVCA, which he described as an extension of the brand’s passion point, adding that Pepsi is passionate about promotion of Nigerian pop culture by creating memorable and unforgettable experiences.
“The AMVCA celebrates outstanding achievements in the continent’s film industry. On our part, we see the partnership with the AMVCA as an opportunity to celebrate our sterling performers in entertainment by providing our consumers and the watching public with an experience they can make a memory of.
“We are excited to announce that Afrobeat icon, Lagbaja, and Pepsi Ambassador, Rema, will headline the maiden edition of the Confam Gbedu musical concert. We believe this performance will further establish Pepsi’s position as the refreshment of choice using music as an avenue to connect with generations from the past, present and future. The performance will bring a fresh and unique dynamic to the AMVCAs,” Ogunleye said.
The soft drink giant will also be showcasing its collections at the Fashion Show event scheduled for the second day of the eight-day film festival. It added that it will be on hand to provide premium refreshment throughout the line-up of activities for the AMVCA.
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