Emirates Airlines, the United Arab Emirates’ biggest air carrier, says it has finalised plans to unveil collectible and utility-based non-fungible tokens (NFTs).
The airline announced the plan in a statement on Thursday, saying the move is aimed at enhancing customer interaction and revenues.
Emirates disclosed that the NFT projects will come to fruition in the next few months. The airline also said it would revamp and retrofit its pavilion at Dubai’s Expo to align with and key into the metaverse, NFTs, and Web3 projects.
“The Emirates Pavilion at Expo 2020 Dubai will be repurposed into a centre for innovation, including the development of the airline’s metaverse and NFT projects,” the airline said in a statement.
Ahmed Al Maktoum, the Chairman and Chief Executive of Emirates Airlines, said that the digital economic developments in the country, especially in Dubai and Abu Dhabi, have been supported by regulations and policies from the government bodies.
The airline also plans to headhunt global talent for working on future projects, pioneering in adopting new technologies.
Last week, the United Arab Emirates used virtual reality technology to help train security officials in the metaverse.