- Musk had said he was looking to effect the change worldwide as soon as Monday.
- The rebranding is aimed at transforming the platform into an “everything app” for all business and financial needs
Twitter Inc., the micro-blogging platform, on Monday, officially launched a new logo called X.
The development brings an end to the famous blue bird symbol which has been the logo of the company for 17 years.
Linda Yaccarino, Twitter’s chief executive officer (CEO), officially announced the launch in a tweet on Monday morning.
“X is here! Let’s do this,” Yaccarino tweeted.
X is here! Let’s do this. pic.twitter.com/1VqEPlLchj
— Linda Yaccarino (@lindayacc) July 24, 2023
Yaccarino also posted pictures of the firm’s headquarters draped in the new symbol.
Elon Musk, owner of Twitter, had on Saturday announced plans to dump the blue bird icon in major rebranding efforts.
In a series of tweets, Musk had said he was looking to effect the change worldwide as soon as Monday.
“And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” Musk tweeted.
“If X is closest in style to anything, it should, of course, be Art Deco.”
Within Nigeria observed that the new X logo is now the social platform’s home page icon, Musk’s profile photo, and part of the loading animations.
But similar changes were yet to be applied to the app at the time of filing this report.
MUSK’S OBSESSION WITH THE LETTER ‘X’
“Not sure what subtle clues gave it away, but I like the letter X,” Musk tweeted on Sunday.
Over the years, the billionaire founder of Tesla Inc. has repeatedly displayed his fondness for the letter X by including it in the name of his businesses.
Space Exploration Technologies Corporation, Musk’s rocket company, is commonly known as SpaceX.
In 2020, the billionaire announced the birth of his son, saying he would be named X Æ A-12 or simply X.
His obsession with the letter dates as far back as 1999, when he founded a startup called X.com, an online financial services company now known as PayPal.
Since Musk took over Twitter for $44 billion, he has made several changes — the most recent being the sharing of ad revenue with content creators.
The rebranding is said to be part of a bigger plan to transform the platform into an “everything app” for all business and financial needs, including banking, digital purchases, checking, credit cards, investments, and loans.