10 Brilliant Tips to Write Blog Posts That Get Traffic (With Examples)

Writing blog posts that get traffic is crucial for the success of any blog. It not only boosts engagement but also leads to conversions. Creating content that connects with your audience and attracts new readers can expand your reach and influence in your niche.

Driving traffic to a blog offers many advantages, including:

• Increased Visibility: More traffic means more people seeing your content, which leads to greater brand awareness and recognition.
• Enhanced Authority: A highly-traffic blog is considered more credible and trustworthy in its industry.
• Opportunity for Monetization: Higher traffic opens up various ways to make money, such as through ad revenue, affiliate marketing, or selling products/services.

This article will share 10 effective tips for writing blog posts that consistently attract traffic. From using popular topics to repurposing content in different ways, each tip is designed to help you maximize the visibility and impact of your blog posts.

This guide’ll discuss practical strategies and provide real-world examples to show how these tips can successfully drive significant traffic to your blog. So, let’s learn how to create engaging blog posts that capture attention and take your blog to new heights!

1. Write Long-Form Blog Posts

When writing blog posts that get traffic, one effective strategy is creating long-form content. But what exactly are long-form blog posts, and why do they perform better in generating traffic? Let’s take a closer look:

Length of Blog Posts

Long-form blog posts typically range from 1,500 to 2,500 words or more. These articles provide in-depth information and comprehensive coverage of a topic, allowing readers to delve deep into the subject matter.

Benefits of Long-Form Content

There are several advantages to writing longer articles. First, they offer readers more value by offering detailed insights and actionable tips. This keeps readers engaged and positions you as an authority in your niche. Search engines like Google often favour longer content because it demonstrates expertise and provides a better user experience.

Creating Engaging Long-Form Content

To make your long-form blog posts stand out and attract traffic, here are some tips:

1. Start with a compelling introduction that grabs readers’ attention.
2. Break up your content with subheadings to make navigating easier for readers.
3. Incorporate visuals like images, infographics, or videos to enhance the visual appeal of your post.
4. Use storytelling techniques or personal anecdotes to make your content relatable and engaging.
5. Include statistics, case studies, or expert quotes to add credibility to your claims.
6. Encourage social sharing by adding social media sharing buttons throughout your post.

2. Using Trending Topics to Rank on Google Quickly

One effective strategy to boost your website’s visibility on search engines like Google is creating content around trending topics. By leveraging popular subjects generating a lot of interest, you can attract organic traffic and potentially improve your search rankings. This section will discuss why it is important to use trending topics in your blog posts and provide practical tips on how to do it effectively.

Why Should You Use Trending Topics?

When you create content around trending topics, you tap into existing online conversations and interests. This can bring several benefits to your website:

1. Increased Visibility: Writing about current popular subjects increases the chance of your content being discovered through search engines or social media platforms.
2. Higher Engagement: People are more likely to click on and share content relevant to their current interests. By addressing trending topics, you can capture their attention and encourage engagement.
3. Opportunity for Virality: If you manage to create exceptional content around a trending topic, it has the potential to go viral and attract a significant amount of traffic and backlinks.

How to Find Popular and Relevant Trends?

To effectively use trending topics in your content strategy, you must identify the right subjects that align with your niche or industry. Here are some methods you can use to find popular and relevant trends:

1. Keyword Research Tools: Utilize keyword research tools like Google Trends or SEMrush to discover which topics are currently experiencing a surge in search volume.
2. Social Media Monitoring: Monitor social media platforms such as Twitter, Facebook, or Instagram to see what people are talking about in your industry.
3. Industry News Sites: Regularly visit industry-specific news sites or blogs to stay updated on the latest developments and trending topics.

Tips for Optimizing Your Content Around Trending Keywords

Once you have identified a trending topic you want to create content around, optimising your blog post for relevant keywords is essential. This will help search engines understand the context of your content and improve its visibility in search results. Here are some tips on how to do it effectively:

1. Include the Keyword in Your Title: To signal its relevance, incorporate the trending keyword naturally into your blog post title.
2. Write Comprehensive Content: Create in-depth and informative content that provides value to your audience. This can help increase the chances of your blog post ranking higher in search results.
3. Use the Keyword Throughout Your Content: Sprinkle the trending keyword strategically throughout your blog post, including in headings, subheadings, and body paragraphs.
4. Optimize Meta Tags: Craft compelling meta titles and descriptions that include the trending keyword. These tags appear in search engine results and can influence click-through rates.

By following these optimization tips, you can maximize your chances of ranking higher on Google for the chosen trending topic and attracting more organic traffic to your website.

3. Comment on Related Blogs with Valuable Insights

One effective way to build relationships and drive traffic to your blog is by actively participating in discussions on other blogs. By leaving insightful comments on relevant posts, you can return clicks to your site. Here’s how you can make the most out of this strategy:

Benefits of Commenting on Blogs

When you comment on other blogs, you not only get the chance to share your thoughts and opinions but also:

1. Increase visibility: Your comment will be seen by the blog’s author and other readers, potentially leading them to visit your site.
2. Establish credibility: By providing valuable insights and demonstrating your expertise in the topic, you can position yourself as an authority in the industry.
3. Build relationships: Engaging with the blog’s community allows you to connect with like-minded individuals, including the author and other commenters.

Strategies for Effective Blog Commenting

To make your comments stand out and create meaningful connections, consider these strategies:

1. Read the entire post: Before commenting, ensure you have fully understood the blog post’s content. This shows respect for the author’s work and allows you to provide relevant insights.
2. Add value: Instead of simply saying “Great post!” or “I agree,” try to contribute something meaningful to the discussion. Share personal experiences, ask thoughtful questions, or provide additional resources.
3. Be respectful: Even if you disagree with certain points in the blog post or other comments, always maintain a polite and respectful tone. Avoid engaging in arguments or leaving negative remarks.
4. Reply to others: Whenever possible, reply to other comments and converse with fellow readers. This helps in building relationships within the community.

Subtle Self-Promotion Through Strategic Linking

While it’s important to focus on adding value to the conversation, you can subtly promote your content through strategic linking in your comments. Here are a few tips:

1. Link to relevant articles: If you have written blog posts or articles that expand on the discussed topic, you can link them in your comments. However, ensure the link is genuinely helpful and adds value to the discussion.
2. Use anchor text: Instead of pasting the full URL, use descriptive anchor text for your links. This looks more professional and gives readers an idea of what they can expect if they click on the link.
3. Avoid excessive self-promotion: While sharing your content occasionally is okay, avoid overdoing it. Focus on providing valuable insights and building relationships rather than constantly promoting yourself.

Remember, the key to successful blog commenting is to be genuine, thoughtful, and respectful. By following these strategies, you can make a positive impression on the blog’s author and readers while driving traffic back to your site.

4. Repurpose Top-Performing Content Into Different Formats

Content repurposing is a powerful strategy for maximizing the impact of your best-performing blog posts. Instead of letting these valuable pieces of content fade into obscurity, you can breathe new life into them by transforming them into different formats and reaching new audiences.

Why Repurpose Content?

• Extend the lifespan of your content: By repurposing your top-performing blog posts, you can continue to leverage their success long after they were originally published.
• Reach new audiences: Not everyone consumes content in the same way. By repurposing your written articles into videos, infographics, or podcasts, you can cater to different preferences and attract a wider audience.
• Boost SEO: Creating different versions of your content across multiple platforms can help improve your search engine rankings and drive more organic traffic to your website.

How to Repurpose Your Content

1. Identify Your Best-Performing Blog Posts: Analyze your website analytics or social media insights to identify which blog posts have generated the most traffic, engagement, or conversions.
2. Choose the Right Format: Based on the topic and structure of your top-performing blog post, brainstorm different formats that would work well for repurposing. Here are some ideas:

• Videos: Create short videos summarizing key points or demonstrating how-tos from your blog post.
• Infographics: Turn your article’s statistics, tips, or step-by-step processes into visually appealing infographics.
• Podcasts: Record audio versions of your blog posts or invite industry experts for discussions related to the topic.
• Slide Decks: Convert your article into a presentation format using platforms like SlideShare.

1. Adapt and Optimize Your Content: While repurposing, keep these tips in mind:

• Simplify complex ideas: Break down your content into easily understandable chunks for different formats.
• Optimize for each platform: Tailor your content based on the requirements and best practices of your platform.
• Add new insights or updates: If your original blog post is outdated, incorporate fresh information to make it more relevant.

1. Promote Across Channels: Once you’ve repurposed your content, remember to promote it across various channels, such as social media, email newsletters, or guest blogging opportunities.

By repurposing your top-performing blog posts into different formats, you can amplify their reach and engagement potential. So go ahead, dust off those old gems, and give them a new lease on life!

5. Promote New Content Through Email Newsletters

Email newsletters are a great way to consistently update your subscribers with new content and drive ongoing traffic to your blog. Here are some effective strategies and best practices to promote your new blog posts through email newsletters:

Build a quality email list

Start by creating an attractive incentive, such as a free ebook or exclusive content, to encourage visitors to subscribe to your newsletter. Use these tips to create an irresistible lead magnet:

1. Communicate the value of your opt-in offer.
2. Make it easy for visitors to sign up with a simple form.
3. Use eye-catching visuals or graphics to highlight your offer.
4. Place your opt-in form in strategic locations on your blog, such as in the sidebar or at the end of your posts.

Additionally, consider strategically placing exit-intent pop-ups or in-line forms within your blog posts to capture more email addresses.

Write a compelling newsletter campaigns

Your newsletter campaigns should grab readers’ attention and entice them to click through your full blog articles. Here’s how you can make your emails more compelling:

1. Write attention-grabbing subject lines that spark curiosity.
2. Use preview text effectively to give readers a sneak peek of what’s inside.
3. Personalize your emails by addressing subscribers by their first name.
4. Segment your subscribers based on their interests or engagement levels for better targeting.
5. Experiment with different email formats, such as plain text vs. HTML, to see what resonates best with your audience.

Provide value in every email

Make sure each newsletter provides value to your subscribers. Here are some ideas for valuable content you can include:

• Snippets of your latest blog posts with a compelling call-to-action to read more.
• Exclusive tips or insights related to your niche.
• Links to relevant resources or articles from other trusted sources.
• Offer additional content upgrades or bonuses exclusively for newsletter subscribers.

Example: A Proven Email Sequence to Drive Traffic to Your Latest Blog Post

To illustrate how effective email marketing can be, here’s an example of a real-life email sequence that you can use to drive traffic to a specific blog post:

1. Email 1 (Sent immediately after publishing the blog post): Notify your subscribers and briefly explain the new post. Include a compelling call to action to read the full article.
2. Email 2 (Sent 2 days later): Highlight an interesting statistic or key point from the blog post and encourage readers to click for more details.
3. Email 3 (Sent 5 days later): Share a customer testimonial or success story related to the blog post’s topic. Emphasize how reading the article can help readers achieve similar results.
4. Email 4 (Sent 7 days later): Offer a content upgrade or bonus resource that complements the blog post content. This could be a checklist, template, or guide that provides additional value to readers.
5. Email 5 (Sent 10 days later): Recap the main takeaways from the blog post and invite readers to join a discussion or ask questions in the comments section.

Following this sequence can provide multiple touchpoints and opportunities for your subscribers to engage with your content.

By leveraging the power of email newsletters, you can keep your audience engaged and continually drive traffic back to your blog.

6. Guest Blogging on Relevant Sites

Guest blogging is an effective way to expand your reach and build backlinks to your website. By writing articles for established websites in your industry, you can tap into their existing audience and gain exposure for your brand. This can increase traffic, credibility, and potential customers for your business.

Why Guest Blogging Matters

One of the main benefits of guest blogging is the opportunity to earn authoritative backlinks. When you contribute valuable content to reputable sites, they may include a link to your website as a reference. These backlinks signal to search engines that your site is trustworthy and relevant, which can improve your organic search rankings.

In addition to SEO benefits, guest blogging also allows you to:

• Showcase Your Expertise: By sharing your knowledge and insights through guest posts, you can establish yourself as an industry expert and build credibility with readers.
• Connect with New Audiences: Each website has its own followers and readership. By publishing content on different platforms, you can reach people who may not have discovered your brand.
• Build Relationships with Influencers: Guest blogging can help you collaborate with influencers or thought leaders in your industry, form valuable connections, and open doors for future partnerships.

How to Get Started with Guest Blogging

If you’re ready to leverage the power of guest blogging, here are some steps to help you get started:

1. Identify Relevant Websites: Look for established websites that accept guest contributions in your niche. You can use search engines, social media, or content directories to find potential opportunities.
2. Research Each Site: Before reaching out, take the time to understand each website’s audience, content style, and guidelines. This will help you tailor your pitch and create content that resonates with your readers.
3. Craft a Compelling Pitch: When contacting site owners or editors, personalize your message and explain why your guest post idea would fit their audience well. Highlight any relevant experience or previous work you’ve done.
4. Create High-Quality Content: Once your pitch is accepted, it’s time to start writing! Focus on delivering value to the readers by providing actionable tips, in-depth analysis, or unique perspectives. Make sure to follow the host site’s guidelines and formatting preferences.
5. Promote Your Published Post: After your guest post goes live, remember to share it with your network. This can help drive initial traffic to the article and increase its visibility.

Remember, guest blogging is not just about getting backlinks or promoting your brand. It’s about building genuine relationships, providing value to others, and contributing meaningfully to the community.

7. Optimize Blog Posts for SEO Using Long-Tail Keywords

Long-tail keywords are longer and more specific phrases that target niche topics and search queries. They are crucial in optimizing your blog posts for search engine optimization (SEO). By incorporating long-tail keywords into your content, you can:

• Attract highly targeted traffic
• Improve your search engine rankings

Why Are Long-Tail Keywords Important for SEO?

Long-tail keywords are important for SEO because they:

1. Target Higher Intent: Long-tail keywords are often associated with higher intent, meaning that people using these specific search terms are more likely to be actively looking for information or ready to make a purchase.
2. Have Less Competition: Long-tail keywords usually have less competition than generic or broad keywords. This makes it easier for your blog post to rank higher in search engine results and attract organic traffic.

How to Optimize Your Blog Posts with Long-Tail Keywords

Here are some strategies you can use to optimize your blog posts with long-tail keywords:

1. Conduct Keyword Research

Before you start writing your blog post, research relevant long-tail keywords. This will help you understand the specific terms and phrases your target audience uses when searching for information related to your topic.

2. Incorporate Long-Tail Keywords in Your Title

One effective way to incorporate long-tail keywords is using them in your blog post’s title. Instead of using a generic title, try to include a specific long-tail keyword that accurately describes the content of your post.

For example, if you’re writing a blog post about healthy breakfast recipes, instead of using a generic title like “Delicious Breakfast Ideas,” you could use a more specific long-tail keyword like “10 Easy and Healthy Breakfast Recipes for Weight Loss.”

3. Optimize Your Headings with Long-Tail Keywords

Another way to optimize your blog post for long-tail keywords is to include them in your headings. Use descriptive headings that accurately summarize the content of each section and incorporate relevant long-tail keywords where appropriate.

For instance, if one of your headings is “How to Make Overnight Oats,” you could optimize it further using a long-tail keyword like “Quick and Nutritious Overnight Oats Recipes.”

4. Include Long-Tail Keywords Naturally in Your Content

As you write your blog post, naturally incorporate your target long-tail keywords throughout the content. Avoid keyword stuffing or forcing keywords into sentences that don’t flow naturally.

Remember, the primary goal is to create valuable and informative content for your readers. Search engines are getting smarter at understanding context, so focus on providing high-quality information rather than obsessing over keyword density.

5. Use Long-Tail Keywords in Image Alt Text

Image alt text is another opportunity to optimize for long-tail keywords. When adding images to your blog posts, use descriptive alt text incorporating relevant long-tail keywords. This can help search engines understand the content of your images and improve your overall SEO.

6. Implement Internal Linking with Long-Tail Keywords

Internal linking is also essential for optimizing your blog posts for SEO. By linking to other relevant articles on your blog that contain long-tail keywords, you can create a network of interconnected content that search engines can crawl and index.

This helps search engines discover and understand your content better and provides a better user experience by guiding readers to related topics they might be interested in.

7. Optimize Meta Tags with Long-Tail Keywords

Meta tags are HTML elements that provide search engines with information about a web page. The two most important meta tags for SEO are:

• Meta Title: The title of your web page that appears as the clickable headline in search engine results.
• Meta Description: A summary of your web page’s content that appears below the meta title in search engine results.

When optimizing your blog post for SEO, include your target long-tail keyword naturally in these meta tags. This can help improve your blog post’s visibility in search engine results and attract more clicks from potential readers.

Example: A Case Study on How Long-Tail Keyword Optimization Boosted My Blog’s Organic Traffic

In this case study, I share how I implemented long-tail keyword optimization strategies in my blog posts and saw a significant increase in organic traffic. By conducting thorough keyword research and strategically incorporating long-tail keywords into my content, I was able to:

• Rank higher in search engine results for specific niche topics
• Attract more targeted traffic to my blog

I also provide step-by-step instructions on how to find the right long-tail keywords for your blog post and optimize them effectively.

8. Create Evergreen Content

Evergreen content refers to articles or blog posts that remain relevant and valuable to readers over time. Unlike news or trending topics that have a short lifespan, evergreen content continues to drive continuous traffic to your blog.

Why is Evergreen Content Important?

Creating evergreen content has several benefits:

1. Consistent Traffic: Evergreen articles tend to attract steady traffic as they address common questions or provide timeless information.
2. SEO Advantage: Search engines prefer high-quality, informative content that remains relevant over time. Creating evergreen articles increases your chances of ranking higher in search results.
3. Brand Authority: Publishing in-depth, comprehensive guides or case studies on evergreen topics establishes your expertise and authority in your niche.

Examples of Evergreen Topics

When brainstorming ideas for evergreen content, consider topics that have lasting relevance and appeal to your target audience. Here are some examples:

1. Comprehensive Guides: Create detailed, step-by-step guides on specific topics within your industry. These guides should cover all the essential information and provide actionable tips.
2. Case Studies: Analyze real-life examples or success stories related to your niche. Case studies offer valuable insights and practical lessons for your readers.
3. “Best Practices” Compilations: Compile a list of best practices or expert tips on a particular subject. This type of content is highly shareable and can attract new and returning visitors.

Tips for Creating Effective Evergreen Content

To ensure the longevity of your blog posts and maximize their impact, follow these tips:

1. Choose Timeless Topics: Focus on subjects unlikely to change significantly shortly. While staying updated with industry trends is essential, try to balance it with evergreen content creation.
2. Update Regularly: Periodically review and update your evergreen articles to reflect any changes or new information. This shows readers and search engines that your content is current and reliable.
3. Repromote Strategically: Don’t be afraid to repurpose and repromote your evergreen content across different channels. Share it on social media, include it in your email newsletters, or link to it from newer blog posts.

Remember, creating evergreen content is an ongoing process. Understanding your audience’s needs and preferences allows you to deliver valuable articles that stand the test of time consistently.

9. Build a Community Through Easy-to-Use Comments System

Building a community is crucial for any successful blog. It helps create a loyal readership, encourages user engagement, and fosters a sense of belonging among your audience. One effective way to cultivate this community is by implementing an easy-to-use comments system on your blog.

Why Is Building a Community Important?

Having an active and vibrant community on your blog can bring several benefits:

1. Increased user engagement: When readers can leave comments and participate in discussions, they are more likely to stay on your site longer and return for future content.
2. Valuable user feedback: Comments can provide valuable insights into your audience’s likes, dislikes, and wants to see more of. This feedback can help you tailor your content to serve their needs better.
3. Social proof: A blog with an active comments section can serve as social proof, showing new visitors that your content is worth engaging with and that others find value in it.
4. Opportunities for networking: By actively participating in comment threads as a blogger and reader, you can connect with like-minded individuals in your niche and build mutually beneficial relationships.

Strategies for Encouraging Meaningful Discussions

While having a comments section is important, ensuring that these discussions are meaningful and add value to your content is equally crucial. Here are some strategies for encouraging such conversations:

1. Ask open-ended questions: At the end of each blog post, pose a thought-provoking question related to the topic discussed. This encourages readers to share their thoughts and experiences in the comments.
2. Respond promptly: Make it a habit to check your comments regularly and respond promptly to reader queries or feedback. This shows that you value their input and actively engage in the conversation.
3. Moderate with intention: Set clear guidelines for acceptable behaviour in your comments section and enforce them consistently. Remove any comments that are disrespectful, spammy, or off-topic to maintain a positive environment.
4. Lead by example: As the blog owner, take the lead in participating in comment discussions. Share your insights, ask follow-up questions, and acknowledge valuable contributions from readers.

Tips for Managing Comment Moderation Effectively

As your blog grows and attracts more comments, managing comment moderation can become a time-consuming task. Here are some tips to streamline this process:

1. Use a reliable comment moderation plugin: Depending on the platform you’re using for your blog (e.g., WordPress), various plugins can help automate comment moderation by filtering out spam or potentially harmful content.
2. Set up notifications: Configure email or push notifications whenever a new comment is posted on your blog. This lets you stay updated in real-time and promptly address any urgent issues.
3. Delegate responsibilities: If a team is working on your blog, consider assigning specific individuals to handle comment moderation duties. This ensures that someone is always available to monitor and respond to comments.
4. Create community guidelines: Clearly outline your expectations for user behaviour in your comments section by creating a set of community guidelines. Display these guidelines prominently near the comment box to set the right tone.

Remember, building a community takes time and effort. It requires consistent nurturing and active participation from both you as the blogger and your readers. But the rewards—such as increased user engagement, valuable feedback, and a strong support network—are well worth it!

10. Use Prominent Social Sharing Buttons

Social sharing buttons are important for increasing the visibility and reach of your blog posts. They make it easy for readers to share your content on social media, which can help your articles go viral and bring more traffic to your blog. Here are some tips on how to use prominent social sharing buttons effectively:

1. Strategic Placement: To maximize visibility and encourage click-throughs, position the social sharing buttons in strategic locations within your content layout. Consider placing them at the top or bottom of each blog post and at relevant points within the body of the content.
2. Eye-Catching Design: Use visually appealing buttons easily recognizable as social sharing icons. Incorporate colours that contrast your website’s design to make them stand out.
3. Minimalistic Approach: Don’t overwhelm readers with too many sharing options. Focus on popular platforms like Facebook, Twitter, LinkedIn, and Pinterest. You can also include a “More” button that expands to reveal additional sharing options.
4. Mobile Optimization: Make sure your social sharing buttons are mobile-friendly and responsive. Many readers access blogs through their smartphones, so providing a seamless sharing experience on all devices is important.
5. Call-to-Action Text: Pair the social sharing buttons with clear and compelling text that encourages readers to take action. For example, you can use phrases like “Share this article with your friends” or “Help us spread the word.”

Implementing these best practices for using prominent social sharing buttons will make it easier for readers to share your content, increasing its visibility and driving more traffic to your blog.

Conclusion

Writing blog posts that generate traffic requires a strategic approach that combines SEO optimization with engaging content. By implementing the following actionable tips, you can create blog posts that not only attract traffic but also engage and convert visitors effectively:

1. Write long-form blog posts: Provide in-depth information and comprehensive coverage to keep readers hooked and encourage social sharing.
2. Use trending topics to rank on Google quickly: Leverage popular trends in your niche to attract organic traffic from search engines.
3. Comment on related blogs with valuable insights: Engage in discussions on other blogs to build relationships and drive traffic back to your site.
4. Repurpose top-performing content into different formats: You can extend the reach of your blog posts by adapting them into videos, infographics, or podcasts.
5. Promote new content through email newsletters: Regularly update your subscribers with new content offerings to drive ongoing traffic.
6. Guest blogging on relevant sites: Gain exposure and authoritative backlinks by contributing high-quality guest posts to established websites.
7. Optimize blog posts for SEO using long-tail keywords: Incorporate targeted keywords to improve visibility in search results.

By implementing these tips, you can create comprehensive, engaging, and highly discoverable content that consistently drives traffic to your blog. Remember, to achieve the best results, it’s important to optimize for both search engines and human readers.

So why wait? Start implementing these tips today, and watch your blog traffic grow exponentially!